Social/ Digital Marketer

Job Summary

We are seeking a creative and results-driven Digital Marketer / Social Media Manager to develop, implement, and manage our online marketing strategies. The ideal candidate will be responsible for increasing brand awareness, driving engagement, and generating leads through digital platforms.

Key Responsibilities

• Develop and execute digital marketing strategies to achieve business goals

• Manage online campaigns across social media, Google Ads, and email marketing

• Monitor and analyze campaign performance using analytics tools

• Optimize campaigns for better ROI and conversions

• Create, plan, and publish engaging content across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok)

• Manage social media calendars and ensure consistent posting

• Respond to comments, messages, and customer inquiries promptly

• Grow and engage online community

• Develop creative content that aligned with brand voice

• Collaborate with designers and other team members where necessary

• Ensure content is relevant, engaging, and optimized for each platform

• Track performance metrics (reach, engagement, conversions)

• Prepare weekly/monthly reports

• Provide insights and recommendations for improvement

• Optimize website content for search engines (SEO)

• Monitor website traffic and user behavior

• Suggest improvements to enhance user experience

Requirements

• BSc/ HND in Marketing, Communications, or related field

• 4–5 years experience in digital marketing/social media management

• Strong knowledge of social media platforms and trends

• Experience with tools like Google Analytics, Meta Ads Manager, Canva, etc.

• Excellent writing and communication skills

• Creative mindset with attention to detail

Key Skills

• Content Creation & Copywriting

• Social Media Strategy

• Data Analysis & Reporting

• Creativity & Innovation

• Time Management & Organization