King and Queen Tea is relatively new but its decision to join the industry is based largely on extensive market research locally with a vision to expand globally in the future. Its USP or unique selling proposition is to serve premium tea products (milk tea and juices) with the concept of “Buy 1, Take 1 FOREVER or Buy the King, Take the Queen”. The concept is not limited as a promo or during special occasions, but will be an on-going one. The brand maintains its top class taste with the use of imported materials from Taiwan. It evokes a classy, sophisticated vibe befitting a customer with superior preference. There is only one size for the tea product, 22 ounces, which is considered “kingly” in quantity, all the more appealing because the customer will get double for the price of one. King and Queen Tea has competitive advantages over other players because it is certified by the Intellectual Property Office (IPO) of the Philippines, making its trademark concept legitimate and endorsed. The tea franchise has also bagged an award from brandsasia Philippines as an Admired Brand voted by a jury and accredited for business excellence.