1. Develop and execute social media strategies for Hong Kong and the Greater China region to enhance brand awareness and user loyalty.
2. Create highly engaging content (copy, images, Reels videos, etc.) that aligns with local and international trends.
3. Analyze data to drive growth, accurately expand target audiences, and improve conversions.
4. Manage cross-platform accounts (Facebook/IG/LinkedIn/Xiaohongshu, etc.) to maintain brand reputation and tone.

1. More than 2 years of experience in social media operations or digital marketing, with team management experience preferred.
2. Sensitive to the social ecosystem in Hong Kong, familiar with local internet users' communication styles and trending topics.