Agripacific Corporation (Rebisco Group of Food Companies) is looking for a Brand Manager!

What are the Roles and Responsibilities?

• Co-develops marketing strategies and plans with Institutional customers for integrated solutions
• Co-develops annual brand plans and programs derived from the specific customer group-based strategies
• Engages with technology partners for collaborations – product testing, benchmarking, and ideations
• Visits & engages with customers / accounts for existing & potential new products on program evaluation, market conditions, customer insights, competitive activities, and creation of marketing strategies
• Participates in on-ground product ideation, testing, benchmarking, and deliberation for different channels
• Visits and directs third party agency for exhibitions – ocular inspection, planning and post & event preparations
• Conducts portfolio management and regular performance review of base products and new product launches
• Manages the full stage gate process for new products
• Tracks and analyzes sales and marketing data gathered and recommends appropriate action plans
• Conducts analysis and periodic review of customer group-based strategies, competitive landscape and customer trends by seeking field input from institutional customers and uses insights to develop programs that enhance the category equity and marketplace performance
• Manages the development and deployment of online and offline creative materials and content in coordination with creative partners
• Manages & analyzes metrics from digital platforms and media (Social & community platforms & eCommerce platforms)
• Partners with Marketing Services External Providers
• Liaises with concerned units (i.e., Sales, TSS, R&D, TM, R&D, QA, Purchasing, Creatives, Production, SCG, Legal, SCM) regarding institutional marketing-related issues and concerns to ensure timely and effective implementation of operational plans.
• Reports directly to the Head of Marketing – B2B and monitors the performance and health of brands handled based on related key performance indicators
• Informs Immediate Superior and/or food safety Team on any concern related to food Safety Management System
• Performs other related tasks that may be assigned from time to time.

This could be for you if have:

• A Bachelor’s Degree in Marketing, or any relevant field.
• At least 2 years of work experience in B2B and/or FMCG or other related industries
• Extensive background in project management.
• Advance skills in marketing data & information analysis, market potential analysis, and forecasting & trending
• Working background in B2B marketing, brand planning, brand communication research, brand performance analysis, and marketing communications

Why Join Us?

• HMO Upon Regularization
• Accident Insurance
• Annual Vacation and Sick Leaves
• Employee Engagement Activities
• Special Employee Discounts

Please refer to job description.