Business Development Executive – Anchanto Philippines

The Role

• Manage both inbound and outbound sales efforts to drive lead generation.
• Nurture potential customers and support the overall sales pipeline.
• Qualify leads, schedule meetings for the sales team, and contribute to revenue growth.
• Ideal candidates should have a strong understanding of B2B SaaS sales, eCommerce, logistics, or supply chain technology.
• Must possess excellent communication and prospecting skills.

Key Responsibilities

Inbound Sales

• Respond to incoming leads via email, website inquiries, and other channels.
• Qualify inbound leads based on predefined criteria before passing them to the sales team.
• Maintain prompt follow-ups to nurture prospects and move them through the sales funnel.

Outbound Sales & Prospecting

• Conduct proactive outreach via cold calling, emails, LinkedIn, and other channels to generate new leads.
• Identify and target key decision-makers in potential client organizations.
• Develop tailored messaging to engage prospects and secure discovery calls.

Pipeline Management & CRM

• Maintain accurate and up-to-date lead records in the CRM system.
• Track outreach activity and ensure timely follow-ups.
• Work closely with the sales manager to improve lead conversion rates.

Market Research & Intelligence

• Stay updated on industry trends, competitors, and key market movements.
• Identify potential new markets or customer segments.
• Provide feedback to the marketing and product teams regarding customer pain points and needs.

Collaboration & Reporting

• Work closely with sales and marketing teams to align outreach strategies.
• Provide weekly reports on outreach efforts, lead generation, and conversion rates.
• Contribute to sales strategies to enhance the effectiveness of inbound and outbound initiatives.

Qualifications

• 1-3 years of experience in Sales Development, Business Development, or a similar role.
• Background in B2B SaaS, eCommerce, logistics, or supply chain technology.
• Proven experience with lead generation, outbound prospecting, and cold calling.
• Strong understanding of CRM tools and lead management processes.
• Excellent verbal and written communication skills.
• Ability to work independently and manage multiple tasks effectively.
• Strong analytical skills to assess sales data and improve outreach strategies.
• Experience in handling objections and qualifying leads for software solutions is a plus.
• Bachelor’s degree in Business, Marketing, Communications, or a related field is preferred.

Key Performance Indicators (KPIs)

• Number of Outbound Calls & Emails Sent – Track daily/weekly outreach attempts.
• Lead Qualification Rate – Percentage of leads successfully passed to the sales team.
• Response & Follow-up Time – Time taken to engage inbound leads.
• Meetings Booked – Number of discovery meetings scheduled for the sales team.
• Lead-to-Opportunity Conversion Rate – Success rate of moving leads further into the sales funnel.
• CRM Data Accuracy – Ensuring all lead interactions and statuses are well-documented.

This role offers an exciting opportunity to be part of a dynamic team, drive impactful sales initiatives, and contribute to Anchanto’s growth in eCommerce, logistics, and warehousing technology.

Please refer to job description.