Safari Rent A Car Inc. Digital Marketing Manager

Digital Marketing Manager

Safari Rent A Car Inc.

₦1.5-1.6M[Monthly]

Hybrid - Manila3-5 Yrs ExpBachelorFull-time

Benefits

Employee Recognition and Rewards
Incentives
Others
Company Social Events
Perks Benefits
Open Workspace
Professional Development
Job Training, Mentorship Program, Professional Development
Time Off & Leave
Sick Leave, Vacation Leave
Work-Life Balance
Flexible Hours, Work from Home

This role requires a highly motivated, strategic and data-driven individual to lead and execute digital marketing campaigns across various channels. The successful candidate will have a strong understanding of SEO, SEM, PPC, retargeting, and remarketing strategies and will be responsible for driving customer engagement and conversions through innovative and effective campaigns.
Main areas of focus typically includes:
Lead Generation Strategy and Execution
Develop, implement, and optimize lead generation campaigns across multiple channels (social media, email marketing, search engines, etc.) to meet monthly lead generation targets (e.g., qualified leads per month).
Conversion Rate Optimization (CRO)
Analyze landing pages, ad copy, and marketing funnels to improve conversion rates by at least X% within the first six months, ensuring a consistent increase in client acquisition.
Paid Advertising Performance
Manage and monitor paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to achieve a defined cost-per-lead (CPL) or return on ad spend (ROAS) within budget constraints.
Content Marketing ROI
Plan and execute content marketing strategies that drive measurable traffic, engagement, and conversions, with a target of increasing website visits by X% and achieving a specific number of client inquiries monthly.
Analytics and Reporting
Track, measure, and report on all digital marketing KPIs, including website traffic, conversion rates, lead quality, and client acquisition costs, ensuring strategies align with achieving a business growth goal of X new clients per quarter.
Identify trends from reports from various marketing platforms (Google Analytics, social media dashboards, etc.)
Campaign Planning and Strategy
develop new marketing campaigns, setting objectives, defining target audiences, and outlining budgets.
Track the performance of live campaigns across different channels (social media, search engine marketing, email marketing, etc.) and make adjustments as needed.
How does it look like on a daily basis:
You will collaborate/contribute to the collective work & impact of customer engagement towards conversion.
You will initiate and support programs to improve the quality of engagements across all channels
You are responsible for the delivery of content or communications in different channels; as required.
You will implement, measure and evaluate campaigns across multiple channels of engagement. Your in-depth knowledge of SEO, SEM, PPC, Retargeting and Remarketing will be required.
You will be a major contributor in developing campaign-related materials.
You will identify target audiences using ad management tools in channels you manage and deliver paid campaigns efficiently and effectively to ensure we reach our objectives at reasonably acceptable costs.
You will leverage metrics and analytics in decision-making; and share these insights with the team.
The role requires close coordination with internal stakeholders on various campaigns.
Perform additional tasks assigned by the immediate Manager as required to meet the business needs

Requirements

Job Title: Digital Marketing Executive
Educational Qualifications: Bachelor’s degree in Marketing, Business, or a related field.
Experience Level: 3-5 years of relevant experience in digital marketing roles.
Skills and Competencies: Proficiency in Sales and Marketing, Market Research, Brand Marketing, Campaign Performance Monitoring, Google Analytics, Digital Marketing, Performance Monitoring, Email Marketing, Amazon PPC Ads creation, and Semrush.
Responsibilities and Duties: Plan and execute digital marketing campaigns, monitor performance metrics, analyze market trends, and develop strategies to enhance brand presence.
Working Conditions: Typical office environment, may include remote work options.
Qualities and Traits: Strong analytical skills, creativity, attention to detail, excellent communication, and teamwork abilities.

Sales and MarketingMarket ResearchBrand MarketingCampaign Performance MonitoringGoogle AnalyticsDigital MarketingPerformance MonitoringEmail MarketingAmazon PPC Ads CreationSemrush