Marketing & Creative Executive

1. Content & Campaign Execution

• Implement and manage the monthly marketing content calendar in coordination with the Marketing Head and business units

• Execute daily posting, scheduling, and monitoring across Instagram, Facebook, TikTok, YouTube Shorts, Google Business, and Email Newsletters, as well as Website Blog & Pages — including uploading, formatting, tagging, and maintaining content

• Draft copy for posts, newsletters, and campaign materials in clear, professional English consistent with Terry’s brand tone (warm, witty, knowledgeable)

• Track and report campaign performance weekly and monthly, with actionable insights

2. Multimedia Design & Production

• Design and produce marketing collaterals for digital and print, including posters, menus, flyers, social content, newsletters, and event materials

• Capture and edit photo and video content optimized for each platform

• Coordinate with printers and suppliers for production, ensuring timely delivery and quality control

• Maintain and update a digital asset library (layouts, images, videos, templates, and archives)

3. Digital Marketing & Website Management

• Manage social media posting, content scheduling, and engagement monitoring across all active platforms

• Prepare and send bi-weekly newsletters and SMS text blasts aligned with ongoing campaigns

• Execute paid boosts and digital ads, optimizing engagement and reach within approved budgets

• Upload, update, and maintain website blog articles, product pages, and event features to ensure current and accurate content

4. Coordination & Project Management

• Coordinate with internal business units (Bistro, Retail, B2B, Events) to gather marketing requirements, timelines, and feedback

• Track project progress to ensure all outputs meet deadlines and standards

• Provide creative input and propose practical improvements for campaign execution

5. External Liaison & Partnerships

• Liaise professionally with external partners, including printers, production suppliers, packaging vendors, influencers, media, brand collaborators, marketing counterparts from partner organizations and brand principals, and freelance photographers, videographers, and designers

• Ensure all external outputs meet Terry’s brand quality and visual standards

6. Competitor Analysis & Market Insights

• Conduct monthly competitor scans covering digital, print, and in-store promotions

• Compile findings into concise reports with visual samples, insights, and recommendations

• Identify emerging trends, best practices, and opportunities to strengthen Terry’s marketing and creative strategy