1. Responsible for managing the company's advertising campaigns on overseas web platforms such as Google SEM, Yahoo, Bing, and Taboola;

2. Monitor and analyze advertising data, develop advertising strategies, continuously optimize ad creatives and costs, and enhance conversion rates;

3. Monitor website page traffic, evaluate and analyze advertising effectiveness, and propose page optimization solutions;

4. Familiar with mainstream third-party monitoring tools, collect, summarize, and analyze market information during the product marketing process, and develop strategies to improve advertising effectiveness.

1. Bachelor’s degree or higher, with more than 5 years of relevant advertising experience, including at least 2 years of web-based advertising experience; experience in financial product advertising is preferred;

2. Proficient in operating mainstream overseas media web advertising channels such as Facebook and Google SEM; familiarity with advertising methods on platforms like Yahoo, Bing, Taboola, etc. is preferred;

3. Familiar with overseas web promotion models, skilled in using third-party web tools like GA4, with certain resources preferred;

4. Proficiency in English as a working language is preferred, with strong learning ability, self-motivation, and good stress resilience.