Strategic Planning & Brand Management

• Develop and implement comprehensive marketing strategies that align with business objectives and market dynamics.
• Define and manage brand positioning to increase brand equity and customer perception.
• Ensure consistent messaging and visual identity across all marketing materials and channels.

Integrated Marketing Campaigns

• Plan, execute, and monitor integrated marketing campaigns across digital, print, broadcast, and experiential channels.
• Analyze campaign performance data to optimize strategies and maximize return on investment (ROI)
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all platforms.

Digital Marketing & Online Presence

• Manage the company's online presence, including website content, SEO, social media, and online advertising.
• Utilize analytics tools to track and improve online performance and customer engagement.
• Stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge.

Market Research & Analysis

• Conduct through market research to identify trends, customer preferences, and competitive dynamics.
• Leverage insights to inform product development, positioning, and market strategies.
• Monitor industry developments to identify new opportunities and potential threats.

Sales Collaboration & Support

• Work closely with the sales team to align marketing strategies with sales goals and customer engagement efforts.
• Provide support to sales staff on marketing initiatives and product features.
• Develop sales enablement tools and materials to facilitate customer acquisition and retention.

Budget Management

• Develop and manage the marketing budget, ensuring effective allocation of resources across campaigns.
• Monitor expenses and report on financial performance related to marketing initiatives.
• Identify cost-saving opportunities without comprising campaign effectiveness.

Team Leadership & Development

• Lead and mentor a team of creatives and marketing professionals, fostering a culture of collaboration and innovation.
• Set clear performance expectations and provide regular feedback and coaching.
• Identify training and development opportunities to enhance team capabilities.

• Bachelor's or Masters degree in Marketing, Business Administration or related field.
• At least 5 years of experience as Senior Manager.
• 5 + years of progressive marketing experience , with a strong on Digital marketing, Above-The-Line (ATL) and Below-The Line (BTL) strategies, preferably in the automotive sector.
• Proven track record of developing and executing successful marketing campaigns that drive measurable results.
• Strong analytical, communication and project management skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Competencies

• Experience with Digital-first marketing strategies and tools.
• Familiarity with customer relationship management (CRM) systems and data analysis platforms
• Strong understanding of the automotive industry's unique challenges and opportunities.
• Ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.