KOL Resource Expansion and Management:

1. Responsible for the development and maintenance of KOL resources in the global market, covering platforms such as YouTube, Instagram, TikTok, etc.;

2. Plan and execute KOL collaboration programs, including content direction, event promotion, etc.;

3. Follow up on the execution of KOL collaboration projects, analyze effectiveness data, and optimize collaboration strategies;

4. Establish long-term cooperative relationships, maintaining high-engagement collaborations between the brand and KOLs.

Content Creation and Execution:

1. Assist in planning KOL content creation, ensuring alignment with brand tone and market demand;

2. Promote the release of KOL collaborative content, tracking exposure, interaction, conversion, and other performance metrics;

3. Provide customized content recommendations based on local European culture and trends to enhance brand communication.

Data Analysis and Optimization:

1. Track and analyze key performance indicators of KOL collaborations (such as views, interaction rate, conversion rate, etc.);

2. Summarize the effectiveness of various collaborative activities, generate analysis reports, and provide optimization recommendations;

3. Optimize KOL collaboration strategies through data insights to enhance promotional efficiency, etc.

Cross-Departmental Collaboration and Optimization:

1. Collaborate with marketing, social media, and other teams to ensure KOL activities are consistent with the brand marketing strategy;

2. Regularly compile project data, generate analysis reports, and support overall brand optimization.