Position Overview:

The Medical Sales Associate (MSA) is responsible for promoting and selling medical products and services to healthcare professionals, hospitals, clinics, and other medical facilities. The role requires a deep understanding of the medical products being sold, the healthcare industry, and the needs of healthcare providers. The Medical Sales Associate will build relationships with key opinion leaders, key decision-makers, effectively communicate the value proposition of the products, and drive sales within an assigned area/territory.

1. Sales & Market Penetration:

• Promote and sell medical products (such as pharmaceuticals, medical devices, diagnostic equipment, etc.) to healthcare providers (KOLs, physicians, hospitals, clinics, and pharmacies) within an assigned area/territory.
• Identify and develop new business opportunities by client calling, area coverage, networking, and attending industry events.
• Meet or exceed sales targets and KPIs set by the Sales Managers and approved by the company management, ensuring consistent growth in revenue and market share.
• Understand the competitive landscape and adjust sales strategies to differentiate the company’s products from competitors.
• Prepare and deliver product presentations to healthcare professionals, addressing their needs and product benefits.

2. Customer Relationship Management:

• Establish, develop, and maintain long-term relationships with healthcare professionals and key accounts.
• Provide exceptional customer experience to clients, responding to inquiries, addressing concerns, and resolving issues promptly.
• Conduct regular follow-ups with existing clientele to ensure product satisfaction and identify opportunities for further sales and business relationship retention.
• Collect and analyze client feedback to inform product development and marketing strategies.

3. Product Knowledge & Education:

• Maintain in-depth knowledge of the pharma/medical device products being sold, including technical specifications, clinical evidence, and regulatory requirements.
• Conduct educational sessions and product demonstrations for healthcare professionals, providing accurate information on product benefits, usage, safety, etc.
• Stay updated on new developments in the medical field, including trends, regulatory changes, and new product launches.

4. Sales Reporting & Administration:

• Maintain accurate records of sales activities, client interactions, and sales forecasts using CRM software (e.g., Salesforce).
• Submit regular sales reports, including updates on the sales pipeline, performance against targets, and competitive intelligence.
• Expense Reporting: Manage travel, entertainment, and other sales-related expenses, ensuring compliance with company policies.

5. Collaboration & Teamwork:

• Work closely with the Area Business Unit Managers and marketing team to implement promotional campaigns and product initiatives in the field.
• Coordinate with the Sales Admin and support teams to ensure smooth order processing and timely delivery of products.
• Attend sales meetings and training sessions to share best practices, learn about new products, and enhance professional development.

6. Compliance & Ethical Standards:

• Adhere to all company policies, procedures, and industry regulations, including maintaining compliance with healthcare industry standards and relevant codes of conduct (e.g., KLP, MCP, FDA regulations, etc.).
• Ensure that all marketing and promotional materials comply with regulatory guidelines and company standards.

Qualifications:

• Education:
• Bachelor's degree in Life Sciences, Business, Marketing, or a related field.
• For experienced applicants, additional certifications in healthcare or medical sales are a plus (e.g., Medical Sales College, relevant certifications from industry associations).

Experience:

• Experience in Sales and/or in a medical device, pharmaceutical, or healthcare sales industry with a cumulative 1-5 years of medical sales experience preferably from not more than 1-2 organizations.
• Proven track record of success in sales, with a strong understanding of sales strategies, negotiation, and closing techniques.
• Familiarity with the healthcare industry and healthcare professional buying behavior is a plus.

Skills & Competencies:

• Strong communication, presentation, and interpersonal skills.
• Ability to effectively demonstrate product value and address clients’ needs.
• Excellent organizational and time-management skills.
• Familiarity to proficiency in using CRM software (e.g., Salesforce,etc) and tech-literate.
• Ability to work independently and as part of a team.
• Strong analytical skills to assess market trends and clients’ needs.
• A results-driven team player with high degree of professionalism, ethics, resilience, and discretion in handling sensitive information.

Key Performance Indicators (KPIs):

• Sales Growth: Achieving monthly, quarterly, and annual sales targets.
• Customer Acquisition: Number of new clients acquired in the assigned territory.
• Customer Retention: Maintaining strong relationships with existing clients, ensuring repeat business and satisfaction.
• Market Share: Growth in market share within the assigned territory.
• Activity Metrics: Number of sales calls, meetings, product demos, and follow-up calls completed within a given time frame.
• Customer Satisfaction: Positive feedback from clients and successful resolution of issues.

Working Conditions:

• Travel: Frequent travel within the assigned territory to visit healthcare professionals, attend conferences, and conduct business meetings.
• Work Environment: This position involves a combination of minimal office-based work (for administrative tasks, but very minimal) and heavy field-based work (for client visits, presentations, and networking).
• Schedule: Flexible working hours with occasional evening or weekend work to accommodate client schedules and events that the business requires.

Compensation:

• Competitive base salary plus performance-based incentives and commissions.
• Opportunities for professional development and career advancement within the company.