Work location: work from home (in Malaysia)

• Lead the business development of the Malaysia market from the ground up, and formulate local market entry and growth strategies.
• Conduct in-depth research on the automotive and industrial coatings sectors, including market structure, competition landscape, and customer demand, to develop strategic market positioning for the company.
• Establish and optimize local distribution systems, sales channels, and end-customer relationships.
• Proactively identify and acquire key customers in the automotive and industrial coatings industries, and build long-term, trust-based client partnerships.
• Understand clients’ business needs and pain points, provide tailored solutions, and ensure successful project implementation.
• Maintain existing customer relationships through regular visits and follow-up on after-sales support to enhance customer satisfaction and retention.
• Demonstrate a solid understanding of Malaysia’s business environment, regulatory framework, and import processes to ensure full compliance.
• Coordinate closely with headquarters and regional teams to facilitate cross-border collaboration and project execution.
• Build and maintain external networks with local government bodies, industry associations, and business partners to support market expansion.

Requirements:

• Bachelor’s degree or above in Marketing, Chemical Engineering, or related disciplines; solid professional knowledge preferred.
• Minimum of 5 years of experience in marketing or sales management within the industrial coatings industry, with strong familiarity with market operations.
• Proficient in using market analysis tools such as SPSS, advanced Excel data analysis, and other relevant software.
• Strong analytical skills with the ability to extract valuable insights from data to support strategic decision-making.
• Able to drive and conduct frequent business visits to clients, and adapt to travel requirements.
• Excellent business etiquette and client hospitality skills; able to manage professional interactions and business dining situations effectively.
• Well-versed in local market rules and cultural nuances to facilitate business development.
• Strong communication and negotiation skills with the ability to lead discussions and secure business agreements.
• Proficient in English and Chinese, both written and spoken.