説æ
ç§ãã¡ã«ã€ããŠ
VMLã§ã¯ãæ¥éã«é²åããäžçã§ã®é©æ°ãšæé·ã®ç¯å°ãšããŠæŽ»åããŠããŸããåœç€Ÿã®äŒçµ±ã¯ãåµé æ§ãæè¡ãšåºäŒãã倿§ãªèŠç¹ãã€ã³ã¹ãã¬ãŒã·ã§ã³ãåŒãèµ·ããã1äžçŽã«ãããå°éç¥èã®çµéã«ãã£ãŠç¯ãããŠããŸããVMLY&RãšWunderman Thompsonã®å䜵ã«ãããã¯ãªãšã€ãã£ããšãŒãžã§ã³ã·ãŒãã³ã³ãµã«ã¿ã³ããããã³æè¡ã®ãã¯ãŒããŠã¹ãšããæé·ã®éãæ°ãã«ç¯ããŸããã
ç§ãã¡ã®ã°ããŒãã«ãã¡ããªãŒã¯çŸåšã150以äžã®ãªãã£ã¹ããã64ã®åžå Žã§30,000人以äžã®åŸæ¥å¡ãæ±ããŠãããååžå Žãã³ãã¯ã·ã§ã³ãåž°å±ãããŠå·®ç°ã®åãéèŠããæåã«è²¢ç®ããŠããŸããç§ãã¡ã®å°éç¥èã¯ãã³ãã¥ãã±ãŒã·ã§ã³ã忥ãã³ã³ãµã«ã¿ã³ããCRMãCXãããŒã¿ããããã¯ã·ã§ã³ããã¯ãããžãŒã«ãŸãããæ·±ãæŽå¯ãæäŸããé©åœçãªæ¥åãçã¿åºããšã³ãã»ããŒã»ãšã³ãã®ãœãªã¥ãŒã·ã§ã³ãæäŸããŠããŸãã
ãã®å人ã¯ããã³ãã¯ã·ã§ã³ãã€ã³ãããšãªããã¯ã©ã€ã¢ã³ãã®èª¿éãå¥çŽäº€æžãšå®è¡ã®ããã®å
éš/å€éšã®æ³åŸé¡§åãäºç®ãšå¥çŽç®¡çã®ããã®ã¯ã©ã€ã¢ã³ãããŒã ã忥ã¢ããã€ã¶ã€ã¹ã¡ã³ããšæŠç¥çã¬ã€ãã³ã¹ã®ããã®VMLå¹¹éšã忥ããã³ã¯ã©ã€ã¢ã³ãå ±åãšåçä¿èšŒã®ããã®å
éšè²¡åããŒã ãå«ãè€æ°ã®ã¹ããŒã¯ãã«ããŒãšç·å¯ã«ååããŸãããã®å人ã¯ãããžãã¹ãããžã¡ã³ãã®æ·±ãçè§£ãæã¡ãè²¡åæ¹é/æŠå¿µãã¯ã©ã€ã¢ã³ãããŒã ã«è§£éããŠèª¬æããå€éšã¹ããŒã¯ãã«ããŒãšã®åæ¥çãªè°è«ãäž»å°ããèœåãæã€å¿
èŠããããŸãããã®åœ¹å²ã¯ãŸããSOXããã³ã³ã³ãã©ã€ã¢ã³ã¹èŠä»¶ãéè¡ããäŒç€Ÿã®åºç¯ãªæŽ»åãšæ©èœãã«ããŒãã責任ãè² ããŸãã
ããªãã®åœ¹å²
- ã¯ã©ã€ã¢ã³ãã®èª¿éããŒã å
ã®éåžžã«å€ãã®ã¹ããŒã¯ãã«ããŒãšã®åæ¥é¢ä¿ã®ç®¡çãæ¯æŽããŸããã¯ã©ã€ã¢ã³ãããã³ãã®è²¡åããŒãããŒãšã®é¢ä¿ç¯ããæ¯æŽããŸãã
- ã·ãã¢ãã¡ã€ãã³ã¹ãããŒãžã£ãŒãšå¯æ¥ã«é£æºããããžãã¹ãŠããã/éšéã®äºç®ãšäºæž¬ã®æºåãæ¯æŽããŸãã
- ã¿ãŒã²ããåçãšå©ççãéæãããããšãã·ãã¢ãã¡ã€ãã³ã¹ãããŒãžã£ãŒãšå°æ¹ãããžã¡ã³ãããŒã ãšååããŠä¿èšŒããŸãã
- ã¯ã©ã€ã¢ã³ãããã³ãã³ããŒã®äœæ¥ç¯å²ïŒSOWïŒãä¿®æ£ãMSAãæ°èŠããã³æ¢åã¯ã©ã€ã¢ã³ãã®ã¢ããšã³ãã ã®èŠçŽããšèµ€ç·ãåŒããŸãã
- æéèšå®ãæé課éçã®èŠçŽããåæãæ¥çæšæºãšæ¯èŒããåæãæ¯æŽããŸãã
- ããŒã«ã«ããŒã±ããã§ã®äž»èŠãªãã¬ãŒã³ããŒã·ã§ã³ã§äŸ¡æ Œèšå®äº€æžãäž»å°ããRFPã§æç€ºããã質åãžã®åæ¥çãªåçãéçºããŒã ãšå
±ã«ãµããŒãããŸãã
- ãã¹ãŠã®å¥çŽã®èšé²ãç¶æããåã¯ã©ã€ã¢ã³ãã®å¥çŽçŸ©åãäŸ¡æ Œã¢ãã«ããªããŒã/ãã£ã¹ã«ãŠã³ããæ¡ä»¶/æéãªã©ãå«ã¿ãããããã®å¥çŽæ¡ä»¶ãä¿®æ£ãªã©ãã¯ã©ã€ã¢ã³ããªãŒããŒãšå
±æããŸãã
ããªããæ±ããããããš
ãã¡ã€ãã³ã¹ã¹ãŒããŒãã€ã¶ãŒã¯ãäŸ¡æ Œèšå®ãå¥çŽäº€æžãã¯ã©ã€ã¢ã³ãã®åçæ§ãšå®¹éèšç»ã®åæã財åæ
å ±ã®åéãšè©äŸ¡ãå«ããããã«éå®ãããªãåºç¯ãªåæ¥çµéšãæã€æé·å¿åã®å調çãªãªãŒããŒã§ãªããã°ãªããŸããã
ãæéã
- äŒèšã®ãã£ããã/åŠäœãæã€
- äŒèšã®å°éè³æ ŒïŒCPAãCAãŸãã¯åçã®ãã®ïŒãããã°æãŸãã
- å€åœç±äŒæ¥ãŸãã¯äžæµã®äŒèšäºåæã§3幎以äžã®è²¡å/äŒèšã®è·æŽãæã€
- åºåæ¥çã§ã®è·æŽãããã°æãŸãã
- åªããåæã¹ãã«ãè«ççæšè«ããã³çµç¹ã¹ãã«
- ã¯ã©ã€ã¢ã³ãåŽã®èª¿éãšé£æºããçµéšè±å¯ãªäº€æžè
- å£é ããã³æžé¢ã§ã¢ã€ãã¢ãæç¢ºã«è¡šçŸããæè»ãªå¯Ÿäººé¢ä¿ã¹ã¿ã€ã«ãæã€åªããå£é ããã³æžé¢ã®ã³ãã¥ãã±ãŒã·ã§ã³èœåãæã€
- åªå
é äœãçµ¶ããå€ããç°å¢ã§å§åäžã§ã®äœæ¥èœåãæã€
- èªåèªèº«ãŸãã¯ããŒã ã®äžå¡ãšããŠè€æ°ã®ãããžã§ã¯ããå®äºããèœåãæã€
*ä»äºã®ã»ããã¢ããã¯ãã€ããªããã§ãïŒé±ã«2åã®ãã«ãã£ãªãã£ã¹ïŒã
VMLã§ã¯ãå
æ¬çãã€ãã£ãªã¢æåã®è·å Žç°å¢ãè²ãããšã«ã³ãããããŠããŸããVML財å£ãšå
±ã«è¡ãç§ãã¡ã®ã€ã³ã¯ã«ãŒãžã§ã³ãå
¬å¹³æ§ïŒåž°å±ã€ãã·ã¢ããã¯ãã³ãã¥ããã£ããã³ãã以äžã§ç©æ¥µçãªå¹æãããããããšãžã®ç®èº«ãåæ ããŠããŸãã人ã
ã¯ç§ãã¡ã®çµç¹ã®å¿èéšã§ãããã¯ãªãšã€ã¿ãŒãå®è¡è
ãã€ãããŒã¿ãŒãã¡ãŒã«ãŒãããã³ææ³å®¶ã§ãããããŒã±ãã£ã³ã°ãæšé²ããã ãã§ãªãããã¹ãŠã®ã¢ã¯ã·ã§ã³ããã³ã€ã³ã¿ã©ã¯ã·ã§ã³ã«ãããŠå
±é³Žããæå³ã®ããçµéšãæšé²ããŠããŸãã
VMLã¯WPPãšãŒãžã§ã³ã·ãŒã§ãã詳现æ
å ±ã¯ç§ãã¡ã®ãŠã§ããµã€ãããåç
§ãã ããããŸãInstagramãLinkedInããã³Xã§VMLããã©ããŒããŠãã ããã
ãå¿åãéä¿¡ããã¿ã³ãã¯ãªãã¯ãããšã以äžã«è¿œå ããæ
å ±ãVMLã«éä¿¡ãããŸãããããè¡ãåã«ãåœç€Ÿã®ãªã¯ã«ãŒãã¡ã³ããã©ã€ãã·ãŒããªã·ãŒãããèªãããšããå§ãããŸããã«ãªãã©ã«ãã¢å·ã®äœæ°ã¯ãã«ãªãã©ã«ãã¢å·ã®ãªã¯ã«ãŒãã¡ã³ããã©ã€ãã·ãŒéç¥ãèªãã¹ãã§ããããã¯ã圹è·ã«å¿åããéã«ç§ãã¡ãããªãã®å人ããŒã¿ã«å¯ŸããŠããããšããã®æäŸããæ
å ±ãã©ã®ããã«æŽæ°ãŸãã¯åé€ã§ãããã説æããŠããŸãã
èŠä»¶
è·åèšè¿°æžãåç
§ããŠãã ããã