Core responsibilities

• Content creation: Develop and curate high-quality, engaging content like text posts, graphics, and videos tailored for different social media platforms.
• Strategy and planning: Create and implement social media strategies and campaigns to support business goals, such as promoting products, services, or events.
• Community management: Monitor social media conversations, respond to comments and messages promptly, and engage with followers to build community.
• Analytics and reporting: Track key performance indicators (KPIs), analyze social media performance, and generate reports to measure the effectiveness of efforts and inform future strategy.
• Trend monitoring: Stay up-to-date with the latest social media trends, platform updates, and competitor activities to identify new opportunities.
• Collaboration: Work with other teams like marketing, sales, and customer service to ensure brand consistency and coordinate messaging.
• Campaign execution: Plan and execute social media advertising campaigns, including budget allocation and optimization. 

Key skills

• Excellent written and verbal communication
• Strong creative skills for content creation
• Proficiency in using social media platforms and scheduling tools
• Experience with social media analytics and reporting
• Ability to work independently and as part of a team
• Knowledge of social media marketing strategies