Job Summary: 

We are looking for a creative and strategic Social Media Manager to join our team. The ideal candidate will be responsible for developing and executing our social media strategy, creating engaging content, and building a strong online presence. This role requires a deep understanding of social media platforms, audience engagement, and digital marketing trends. 

Key Responsibilities: 

• Develop, implement, and manage our social media strategy to align with business goals. 
• Identify target audiences and create content that resonates with them across various social media platforms. 
• Set specific objectives and report on ROI, adjusting strategies based on data and performance metrics. 
• Create, curate, and manage high-quality content (text, images, video) that drives engagement and supports brand objectives. 
• Maintain a consistent brand voice and style across all social media platforms. 
• Plan and execute a content calendar that includes regular posts, stories, and campaigns. 
• Engage with followers, respond to comments and messages, and foster a positive community around the brand. 
• Monitor online conversations and brand mentions and address any issues or opportunities that arise. 
• Build relationships with influencers and brand advocates to expand reach and impact. 
•  Monitor, track, analyze, and report on social media performance using tools like 
• Google Analytics, Hootsuite, or other analytics platforms. 
• Use insights to optimize content and improve engagement rates, follower growth, and other key metrics. 
• Stay up to date with the latest social media best practices and technologies. 
• Develop and manage paid social media campaigns, including budgeting, targeting, and performance tracking. 
• Collaborate with the marketing team to align social media efforts with overall marketing campaigns and goals. 
• Work closely with other departments, such as Content, PR, and Customer 
• Service, to ensure cohesive messaging across all channels. 
• Collaborate with graphic designers, photographers, and videographers to produce engaging content. 

Qualifications & Skills: 

• Bachelor’s degree in Marketing, Communications, or a related field. 
• Proven experience as a Social Media Manager or similar role. 
• Strong understanding of social media platforms (Facebook, Twitter, Instagram,  LinkedIn, TikTok, etc.) and their respective audiences. 
• Experience with social media management tools (e.g., Hootsuite, Buffer). 
• Excellent written and verbal communication skills. 
• Creative thinking and the ability to generate original ideas. 
• Strong analytical skills and the ability to interpret data to make informed decisions. 
• Ability to manage multiple projects and meet deadlines. 
• Familiarity with SEO, web traffic metrics, and online marketing concepts. 
• Experience with graphic design or video editing software is a plus.