The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.

Responsibilities

• Led the planning for an annual market budget of a few million USD, ensure commercial success through new product launches, creative marketing and trade promotions.
• work with a team of 2 people to ensure high quality marketing plan execution in both ATL and BTL fields
• Identify industry trend, competitor activities and regulatory movements, to raise accurate product requests to HQ based on domestic insight.
• Collaborate with HQ teams to push through the new product development cycle, covering conceptualization, development, compliance procedures, and go-to-market. Prepare the internal documents required across the process

Qualifications

• Bachelor’s degree or above;
• Strong enthusiasm with vape products
• Minimum 5 years of working experience in the FMCG/ Electronic Devices/ Internet industries; In product or marketing related scopes
• Proven experience in product launch;
• Outstanding communication in both verbal and writing
• Strong commercial senses;
• Able to multitask and work under pressure and tight timelines;
• Proficient in English. Mandarin is a big plus

Please refer to job description.